How do I market myself as a coach?

Modified on Sat, Apr 5 at 11:22 AM

In order to market yourself and build your business as a coach, you will need to identify your coaching niche, develop your personal brand, market your services and build your client base. 


ICF provides various opportunities and resources to assist you:

  • Business Development Series to help coaches acquire some of the knowledge and skills they need to market and grow their businesses.
  • Global Consumer Awareness Study is completed on a regular basis to offer you geographical breakdowns of coaching trends and insights into your consumer market.

  • ICF Chapters where you can connect and network with other coaches in your area.

  • ICF member benefits can support you along your coaching journey.

  • ICF Credentials demonstrate commitment to the coaching profession, enhances your credibility, and builds trust with clients.

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